Led by The Nose: a potted geography of fragrance with Paul Schütze

Paul Schütze takes you around the globe discovering the origins of each material in his new fragrance V. 

The journeys from source to perfume and the complicated processes employed in capturing and transforming plants into the perfumes that fascinate us all. 

There is rich history behind each material and an evolving present as the tensions between rare and expensive organic products on the one hand and innovative synthetic molecules play out in the hugely competitive fragrance industry.

Drinks! Endless rambling! You know you want to!